OWN THE REALITY

The fashion show advertised as the "ADIDAS Realitywear" launch generated international coverage at this year's Berlin Fashion Week. This guerrilla intervention was staged by the artist/activist collective "The Yes Men" in cooperation with the Berlin design team "Threads and Tits" and the labour rights organisation "Clean Clothes Campaign".

With their "Adidas Realitywear" campaign, the initiators of the fake fashion show drew attention to the poor working conditions under which the brand produces, especially in Cambodia.

The exhibition shows film stills and clips of the fashion show. The seemingly dystopian reality of the workers comes uncomfortably close and demonstrates the exploitation and greenwashing of global corporations using the example of Adidas.